Strategy


Using Personas in Edtech Marketing

This underutilized technique can help make your marketing communications exponentially more effective.

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Kevin Barr

May 03, 2016


Ten Features Top Edtech Companies Include on Their Websites

Given the crucial role marketing plays in your success, and how important your website is to your overall marketing and sales efforts, are you confident your making the most of your site?

kevin-barr

Kevin Barr

Mar 31, 2016


Is Your Website Aligned With Your Organizational Mission?

The most effective websites are ones where everything is intentionally and beautifully aligned with well-stated, foundational goals that correspond to the organizational mission. The process of drilling down to discover these objectives is thus an invaluable component of every Web design project.

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Kevin Barr

Mar 15, 2016