Strategy


Content Marketing for Edtech Companies

The term ‘content marketing’ has caught on in recent years. In today’s information age, the sales and marketing landscape has experienced a seismic shift. In the past, salespeople had an enormous information advantage over the buyer, as the buyer didn’t have the same access to information. In that environment, sellers entered a conversation with the upper hand, and buyers had little power to talk back.

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Kevin Barr

Jun 08, 2016


Using Personas in Edtech Marketing

This underutilized technique can help make your marketing communications exponentially more effective.

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Kevin Barr

May 03, 2016


Ten Features Top Edtech Companies Include on Their Websites

Given the crucial role marketing plays in your success, and how important your website is to your overall marketing and sales efforts, are you confident your making the most of your site?

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Kevin Barr

Mar 31, 2016


Is Your Website Aligned With Your Organizational Mission?

The most effective websites are ones where everything is intentionally and beautifully aligned with well-stated, foundational goals that correspond to the organizational mission. The process of drilling down to discover these objectives is thus an invaluable component of every Web design project.

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Kevin Barr

Mar 15, 2016