AHGO
Unleashing the entrepreneurial energies of the American people.
Americans for Hope, Growth & Opportunity is a non-profit organization established by Steve Forbes. He and his team are seeking to promote dialogue around a number of issues that they see as pivotal to restoring strength and vitality to the U.S. economy.
VIEW FULL SITEThe Challenge
Essentially starting from scratch, we were tasked with developing an identity for the organization that conveys Steve's optimism in the entrepreneurial, hardworking spirit of the American people. We sought to develop a site that helped promote and generate conversations surrounding issues of job creation, economic progress and monetary policy.
Our Solution
Central to the site are high-impact presentations of the core issues. Pinkston writing team worked with Steve and his team to determine the messaging, and authored the content for these issue pages. We also developed the ability to post ongoing articles, videos, Tweets, and other content that relate to these issues. Since the purpose of the site was to generate interest and engagement, we made it easy for users to interact by joining AHGO, signing petitions, following on social media, and making donations.
Video
Our video team conducted a series of interviews with Steve Forbes at our office, where he articulated succinct positions about each of the issues presented on the site. Video is a uniquely engaging and shareable channel that we took full advantage of on this project.
Grid Structure for Articles
We developed a content stream below the fold of the home page where articles, Tweets, video, and other content is updated regularly. For this we developed a custom grid structure for a visually appealing presentation of these articles, and the ability to pull from multiple channels in the CMS. We also created the ability for editors to assign higher importance to certain pieces of content, and for that content to become more prominently featured in the grid. Content is also related to specific issues, to be displayed dynamically on that particular issue page.
Petitions
Including petitions on the site encourages visitors to get involved and make their voice heard. We developed the ability to easily add petitions in the content management system and the ability to post to nearly any page of the site.
Donations
We built an easy-to-use, secure, and mobile-friendly donation functionality powered by Stripe.
Join AHGO
The join AHGO functionality on the site automates enewsletter signup, integrating directly with MailChimp. We also designed automated messages that encourage signees to take the next step by making a donation or following AHGO on social media.
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Other Work
