Conquering complexities in business support systems.
Excelacom is a business and operational support services company that provides a unique blend of consulting expertise, professional services, and products. They have a strong history of success working with tier one telecommunication providers, as well in the healthcare, e-commerce, and government industries.VIEW FULL SITE
Excelacom's previous site did not reflect the level of experience, competence, and professionalism that defines who they are. It was difficult to understand the company’s core functions from the site’s content, which was confusing and out of date.
We teamed with our sister company, Pinkston strategic communications, and walked through a strategic discovery process with the Excelacom marketing team and key stakeholders. Our discovery included discussions on high-level business objectives, long-term goals, and what differentiates Excelacom. In addition, we conducted a competitive analysis and analytics review of the existing website.
“Thank you for the successful project! The new website looks great.”
Yossi Abraham, Chief Marketing Officer, Excelacom Inc.
Pinkston, working in close collaboration with the Excelacom marketing team and key leadership, developed updated messaging that clearly articulated who Excelacom is, what they do, and what sets them apart in the marketplace. They also prepared messaging specifically targeting different markets and industries, as well as messaging surrounding each key offering (products, consulting, and professional services).
While competing companies primarily position themselves as consulting firms, product developers, or professional service providers, what makes Excelacom unique is the combination of all three elements, custom-tailored for individual clients. We worked with Excelacom marketing to design a graphic that visualizes this differentiator, which has become a cornerstone of the Excelacom brand.
Working to more succinctly define Excelacom’ core offering, we arrived at the tagline, “Conquer Complexity. Unleash Opportunity.”
We also made adjustments to Excelacom’s previous logo that helped to tie the branding together.
We developed a custom implementation of the Craft content management system for the Excelacom website, allowing site editors to easily work with nearly all of the content on the site.
Our team collaborated with Pinkston video production team to produce a short, scripted recruiting video, that introduces to the challenges, benefits, and opportunities of working at Excelacom.